Introduction to tourism: Industry management

Academische opleiding

Introduction to tourism: Industry management

In this program, you will learn: 

• Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
• Basic concepts and tools on financial accounting and its mechanics.
• Big data and its importance in the travel sector.
• The importance of operations management in business financial performance and sustainability in the tourism industry.
• Digital transformation and innovation for the tourism industry.
• How marketing is changing and what tools you can use under the domain of digital marketing.

This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience.

Duration

This course is designed to be completed within a total of 8 scheduled hours over 4 weeks. You can register anytime and take the course anytime.  

Price

This course is free. However, you can pay € 49 if you want to do the assignments and receive a certificate of completion.